Sixty-year-old Johnny Libertella has spent his entire life in the Rosemont–La-Petite-Patrie neighbourhood. Like his parents before him, he lives just above his shop on Plaza St-Hubert. An introvert by nature, he has chosen to devote himself to his business. For over three decades, he has religiously manned the counter of his footwear shop that specializes in cowboy boots, only straying away from the Plaza to visit his daughter every Sunday.